SMART REVENUE STREAMS TRACK
1:15 p.m. - 2:30 p.m.
Case Study: New Models for Delivering
Quality Services to Patient Populations
8:00 a.m. - 9:00 a.m.
Opening Keynote Address
The Time is Now: We Need to Address the Social Determinants of Health
SMART REVENUE STREAMS TRACK
10:45 a.m. - 12:00 p.m.
Commercial Ventures:
Examining the Opportunities and Risks
December 9, 2021

Thursday, August 11, 2022
All event registrants will receive access to an exclusive screening of The Color of Care, a documentary about racial inequities in the health system from the Smithsonian Channel and Oprah Winfrey’s Harpo Productions, hosted August 10.
Agenda - August 11

8:30 – 8:40 AM CT
Publisher's Welcome
Fawn Lopez
Publisher, Modern Healthcare
Vice President, Crain Communications, Inc.
8:40 – 9:10 AM CT
Opening Keynote Address
New Models to Promote and Incentivize Equitable Care
Dora Hughes, MD, Chief Medical Officer, The CMS Innovation Center at the Centers for Medicare & Medicaid Services
9:10 – 9:55 AM CT
Session #1
9:55 – 10:25 AM CT
Session #2
10:25 – 11:10 AM CT
Session #3
11:10 – 11:15 AM CT
Break
11:15 – 11:45 AM CT
Session #4
11:45 AM – 12:30 PM CT
Session #5
12:30 – 1:15 PM CT
Session #6
1:15 – 1:20 PM CT
Break
1:20 – 2:05 PM CT
The BCBSMA Health Equity Business Accelerator: Equitable Investment for Equitable Outcomes
Blue Cross Blue Shield of Massachusetts's (BCBSMA) long-standing DEI strategy, centered around community, culture, commerce and career pillars, was amended in 2020 to include a care pillar--signifying their intention to be the market leader in addressing health disparities for BCBSMA members and residents of Massachusetts. Focused on not only mitigating circumstances but also fostering solutions, the BCBSMA Health Equity Business Accelerator was designed to counter systemic inequalities experienced by entrepreneurs of color solving for social determinants of health. Learn from BCBSMA Business Development leadership why designating capital, extending networks and supporting education for underrepresented entrepreneurs is smart business for bringing equity-driven solutions to market and membership.
Speakers
Michele Courton Brown, Vice President, Business Development, Blue Cross Blue Shield of Massachusetts
2:05 – 2:50 PM CT
Session #8
2:50 – 3:35 PM CT
Session #9
Break
3:35 – 3:40 PM CT
3:40 – 4:25 PM CT
Advancing Equity in Healthcare for Better Health and Stronger Communities
This session will demonstrate the impact of social determinants of health on individuals and communities, and the importance of advancing health equity and identifying appropriate short- and long-term solutions to chronic health conditions. Speakers will discuss outcomes, programs and strategies to improve community health while creating inclusive and sustainable local economies. Experts will share the challenges of addressing systemic inequities and the role that health organizations and leaders can and should play in creating solutions.
Moderator:
Bobby Mukkamala, MD, Immediate Past Chair, American Medical Association
Speakers:
Karen Fiumara, Vice President, Risk and Safety, Department of Quality and Safety, Brigham and Women’s Hospital
Ayesha Jaco, Executive Director, West Side United
Ana Pujols McKee, MD, Chief Medical Officer and Executive Vice President, The Joint Commission
4:25 – 5:10 PM CT
Session #11
5:10 – 5:55 PM CT
Closing Keynote
Survey Results: Social Health for Everyone
Recent surveys of insured health plan members indicate widespread need for support with social factors across all coverage types, including Medicaid, Medicare, individual and commercial plans. This session explores results from these social needs surveys of more than 10,000 health plan members, including the prevalence of social factors among insured patients and disparities among Black, Hispanic, Asian, Pacific Islander and multiracial members. Speakers will also discuss the role of healthcare in delivering social health interventions to support all populations of patients.
Speakers:
Meagan Brown, Collaborative Scientist II, Kaiser Permanente Washington Health Research Institute
Anand Shah, MD, Vice President of Social Health, Kaiser Permanente
5:55 – 6:00 PM CT
Publisher's Adjournment
Fawn Lopez
Publisher, Modern Healthcare Vice President, Crain Communications, Inc.