1:15 p.m.-2:30 p.m.

Impact of Social Determinants: Real World People Stories

Successful population health management programs that address the social determinants of health are rooted in the impact stories of providing compassionate, holistic and personalized support to individuals facing socio-economic challenges and obstacles in their lives. Stagnant wages, racial inequities, and disparities related to education, housing and transportation heavily shape patient outcomes and cost the U.S. health system billions of dollars every year.

This panel will feature key stakeholders whose efforts have transformed health outcomes in previously underserved communities.


Panelists will share impact stories and case studies exploring successes, challenges, visions for the future, and lessons learned in efforts to ensure health equity.



Jay Warden

Senior Principal


As the leader of Sg2 Consulting’s Chicago-area practice, Jay advises hospitals, health systems, academic medical centers and life sciences companies in several practice areas, including enterprise strategy, value-based care strategy, physician alignment and building community health improvement collaboratives. Prior to Sg2, Jay served in leadership roles for other national consulting firms and has served as a senior executive or advisor for hospitals, health systems, medical groups, not-for-profit organizations and innovative start-ups.


"The Transition from Clinics

to Communities"


Trent Haywood, MD

President, Blue Cross Blue Shield Institute

Senior Vice President and Chief Medical Officer

Blue Cross Blue Shield Association

Trent Haywood, MD, is senior vice president and chief medical officer for the Blue Cross Blue Shield Association (BCBSA). As the Association’s chief medical officer, Haywood supports the innovation of BCBS companies in communities around the country as they improve the choices of healthcare quality and patient safety for their members. He is responsible for the Office of Clinical Affairs, which includes the Center for Clinical Effectiveness, Center for Clinical Practices and the Center for Clinical Value. Collectively, the Office of Clinical Affairs supports opportunities between BCBS companies and stakeholders to improve the choices of affordable, high quality healthcare provided to members.

Haywood also serves as president of the BCBS Institute, an independent licensee of BCBSA and a first-of-its-kind benefit corporation established to address social determinants of health through technology and strategic collaborations.

“Operationalizing Health Equity Requires a Commitment that is Inclusive of and Beyond Diversity and Inclusion Efforts”

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Aletha Maybank, MD

Chief Equity Officer

American Medical Association

Aletha Maybank, MD, recently joined the American Medical Association (AMA) in April 2019 as their inaugural chief health equity officer and vice president. Her role is to embed health equity in all the work of the AMA and to launch a Health Equity Center. Prior to this position, Dr. Maybank became an associate commissioner, and later a deputy commissioner, and launched the Center for the Health Equity, a new division in the NYC Department of Health and Mental Hygiene geared towards strengthening and amplifying the Health Department’s work in ending health inequities. Under her leadership and in a short amount of time, the health department made great strides in transforming the culture and public health practice by embedding health equity in the health department’s work.  This work has been recognized and adapted by other City agencies and has even captured the attention of the CDC and WHO.